Last updated: [28 August 2025]
Who we are
Second Bloom (“we”, “us”).
Correspondence address: Office 69, 18 Young St, UNIT LGE, Edinburgh, EH2 4JB, Scotland.
Contact: [email protected]
What this policy covers
How we collect, use, and protect your personal data when you visit our website, complete the Midlife Clarity Assessment (MCA), download freebies, buy products, or contact us.
Data we collect
• Contact details: name, email, phone (if given).
• MCA responses and segment result.
• Purchase and delivery info for print-on-demand (POD) or digital orders.
• Payment confirmation details (we don’t see your full card or bank data).
• Tech data: IP, device, cookies/analytics, pages viewed, clicks.
How we use your data
• To deliver the MCA results, freebies, products, and support.
• To send updates you requested (you can unsubscribe any time).
• To improve our services, troubleshoot, and keep things secure.
• To meet legal, tax, and compliance duties.
Our lawful bases
• Consent (you opt in on forms/emails).
• Contract (to deliver what you asked for).
• Legitimate interests (to run and improve our services, keep records).
• Legal obligation (e.g., accounting/tax).
Who we share data with (processors)
We use trusted providers to run Second Bloom:
• GoHighLevel (website, forms, emails, CRM).
• Payment processors (e.g., Stripe, PayPal) – for payments and antifraud.
• POD/fulfilment partners (e.g., Printify, Inkthreadable, Blanka) – to make and ship your order.
• Cloud/email and analytics tools (as configured).
• Mail handling/virtual address provider (Icon Offices) for correspondence.
International transfers
Some providers store/process data outside the UK. Where they do, we rely on recognised safeguards (e.g., UK-approved standard contractual clauses) provided by those vendors.
How long we keep data
We keep data only as long as needed:
• Marketing contacts: until you unsubscribe or we remove inactive contacts.
• Order records: normally 6 years for tax/accounting.
• MCA responses: as long as needed to provide your resources and improve our programme (you can ask us to delete them).
Your rights
You can ask to access, correct, delete, or restrict your data; object to certain uses; and request portability. You can withdraw consent at any time (this won’t affect past lawful use).
Cookies
We use cookies for essential site features, performance, and analytics. You can control cookies in your browser. If we use a cookie banner, it lets you manage non-essential cookies.
How to contact us
Email: [email protected]
Address: Office 69, 18 Young St, UNIT LGE, Edinburgh, EH2 4JB, Scotland.
Concerns
If you have concerns, contact us first at: [email protected]. You can also complain to the UK Information Commissioner’s.